Fractional CMO and brand strategy for B2B tech and professional services.
Clear positioning, practical messaging, and GTM plans teams actually use.
Services
Fractional CMO
Helping teams set priorities, make decisions, and keep work moving across positioning, campaigns, content, web, and sales support. This is usually the right fit when a company needs senior judgment, but not a full-time executive hire.
Positioning and messaging
Tightening the story so buyers can understand it and your team can repeat it consistently. It usually covers value proposition, core messaging, audience language, proof-backed claims, and language used across the site, decks, and outreach.
Market and category strategy
Useful when the category is crowded, the team is using borrowed language, or competitors are shaping the conversation. I look at the alternatives buyers consider, the claims others are making, and the position your team can actually support.
GTM planning and execution
Once the story is clear, turning it into a plan the team can use. That can include 30–90 day priorities, six-month and annual planning, campaign direction, content briefs, sales support materials, and simple reporting.
About
First Domino Marketing helps B2B tech and professional services teams get clear on what they sell, why it matters, and what to do next.
Led by Jeremy Woolf, the firm brings senior B2B experience across enterprise and growth-stage teams, and stays hands-on from the first priority through delivery.
Contact
Send a few details about what you’re working on. We’ll take it from there.