The company has momentum, but priorities keep shifting.
The story is not consistent across the site, decks, and outreach.
There is activity, but not enough clarity around what matters now, what comes next, and who owns it.
The team needs someone senior enough to make calls and practical enough to keep the work moving.

What I usually own

Set priorities and sequence the work
Tighten positioning and messaging
Build practical GTM plans
Guide content, website, and campaign direction
Support sales with clearer narrative and materials
Review output, guide delivery, and keep work aligned

RESULTS FROM RECENT CLIENTS

A workers’ compensation insurance group needed a clearer reason for brokers and owners to change insurers.

Built a 2025/26 marketing plan around business objectives, marketing goals, and four clear focus areas: demand generation and sales enablement, branding and awareness, member retention and growth, and MarTech/data. Tightened the story and aligned the website, PR, and sales assets around the same goals.

Results included membership growth, certificate holders increasing from 121 to 194; annualized contribution revenue growth; and stronger digital reach through clearer website and LinkedIn messaging.

A business intelligence startup needed a clearer market story and stronger positioning in a crowded category.

Built the messaging foundation around a more distinct BI position, including audience definition, website language, content direction, and a clearer value story across key channels. Tightened the message so growth, user acquisition, and market visibility were working from the same story.

Results included 4,000+ active users within 12 months, annual revenue scaling into the low millions, and a clearer market position as a developer-friendly BI platform.

A healthcare-focused VoIP company needed a clearer reason for medical practices to trust it and switch.

Built growth priorities around business goals, brand messaging, and buyer-stage content across the website, SEO, LinkedIn, PPC, and email. Tightened the growth story, clarified trust and positioning language for healthcare buyers, and aligned content, campaigns, and sales support around the same conversion goals.

Results included 30.5% client growth, from 5,114 to 6,677 active clients; 26.8% MRR growth, from $204,457 to $259,160; and a clearer growth story across the website, content, and sales journey.

An industrial predictive maintenance company needed to turn technical performance into a story buyers could understand and use.

Built the messaging and proof foundation around sales needs, buyer questions, and a clearer reliability story across key channels. Translated technical detail into business value and created reusable language across case studies, decks, content, and outreach.

Results included 25 meetings booked, 8 hot leads identified, and stronger sales-ready proof that could be reused across channels.

HOW TO START

Specific project: A defined scope, a clear deliverable, a fixed timeline.

Short sprint: Fast work on a single marketing, messaging, or planning problem, usually two to four weeks.

Ongoing support: Regular senior marketing leadership without a full-time hire.

Know the problem? I can usually point you to the right starting place quickly.

Still sorting it out? That’s fine. Figuring out where to begin is part of the work.

WHAT ARE YOU WORKING ON?

Fractional CMO

Priorities, decisions and follow-through.

Fractional CMO

When clients bring me in

What I usually own

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