Content and Written Work Examples
Content programs and reusable assets for B2B tech and professional services.
I help teams turn strategy into useful content assets: articles, newsletters, guides, case studies, podcast content, website copy, and campaign content. The work connects buyer questions, proof points, expert input, source material, and channel needs so the same story can carry across web, email, sales, podcasts, and GTM activity.
When clients need this
Clients usually need this when they have useful source material, expert input, proof, or content ideas, but no clear way to turn them into assets the team can use.
The work may need to support search, newsletters, sales follow-up, resource hubs, podcasts, campaigns, or website pages.
What I usually own
Content strategy and asset direction
Article, guide, and newsletter copy
Case study and proof-story development
Podcast and expert-content support
Website and landing page copy
Campaign and social copy
Reuse across sales, email, web, and GTM activity
What clients get
Usable content assets
Clearer content priorities
Better use of source material
Proof turned into practical copy
Content that supports multiple channels
A more consistent story across web, sales, email, campaigns, podcasts, and resource hubs
RESULTS FROM RECENT CLIENTS
A restaurant workers’ compensation group needed an editorial program that could support operators, brokers, members, and sales conversations.
Turned expert input, market developments, podcast conversations, and member priorities into articles used across search, newsletters, the resource hub, and sales conversations.
The result was 10,620 content/resource page views in 2025, up 61% year over year, with active users up 66%.
A healthcare communications SaaS company needed guides, checklists, comparison resources, and downloadable assets for medical practice buyers.
Turned product knowledge, buyer questions, compliance-sensitive language, and SEO priorities into resources that supported search, lead capture, email, and sales follow-up.
The result was 8,525 resource, guide, and checklist page views in 2025, with 6,288 active users and 277 key events.
A specialized workers’ compensation group needed member updates, newsletters, event follow-up emails, compliance alerts, and resource announcements.
Turned annual meeting takeaways, wage updates, member tools, safety resources, podcast content, and educational articles into short emails with a clear reason to click.
The result was a 58.2% average open rate and 20.8% average click rate across 2025 email updates.
A workers’ compensation group needed to turn expert conversations into a broader content program.
Used podcast topics and subject-matter input to support articles, newsletters, clips, resource-hub content, and broker/member education.
The result was 1,320 YouTube views and 73.4 watch hours in 2025, with the main podcast playlist accounting for 43% of channel views and 45% of watch time.
An industrial predictive maintenance company needed technical maintenance events turned into proof stories for sales and marketing.
Translated analyst findings, sensor data, equipment issues, avoided-cost estimates, response windows, and customer context into stories a prospect could understand quickly.
The result was a growing proof library across manufacturing, logistics, pulp and paper, oil and gas, power generation, large retail, agricultural equipment, building materials, and other asset-heavy environments.
A healthcare communications SaaS company needed website copy that made trust, product value, and next steps clearer for medical practice buyers.
Refined product pages, trust language, resource paths, conversion copy, and healthcare-specific messaging around phone, text, fax, VoIP, patient access, and HIPAA-sensitive communication needs.
The result was more consistent language across web, content, campaigns, and sales support, alongside broader marketing program growth.
An industrial predictive maintenance company needed LinkedIn and campaign copy for plant engineers, maintenance managers, and reliability leaders.
Turned reliability themes, maintenance best practices, predictive analytics, equipment risk, and downtime reduction into persona-specific posts, sponsored content, and campaign messages.
The result was consistent language across web, content, campaigns, and sales support, alongside broader marketing program growth.
HOW TO START
Specific asset: A defined deliverable, such as a guide, newsletter, case study, article series, landing page, podcast support package, or campaign copy.
Short sprint: Fast work on a focused content problem, usually two to four weeks. Useful for turning source material, transcripts, analytics, or existing copy into usable assets.
Ongoing support: Regular content and copy support tied to campaigns, resource hubs, newsletters, sales needs, SEO, podcasts, and GTM activity.
Know what you need to publish? I can help shape the right asset quickly.
Still sorting out the best use of the source material? That is often where the work starts.