AI Search Is Exposing the B2B Story Problem You Already Had
AI search can describe your company before a buyer reaches your site. If your public sources do not match, it may describe the wrong version of your company.
Google Did Not Kill SEO. It Made Lazy SEO Harder to Defend.
Google did not make SEO irrelevant. It made weak pages, vague claims, and thin content harder to defend as Search moves further into AI-generated answers.