GTM Planning and Execution
30–90 day, six-month, and annual plans with owners and deliverables. Campaign direction, content briefs, sales support materials, and simple reporting.
GTM planning and execution means turning the story into work the team can actually run. Once the story is clear, I help turn it into a plan the team can use. That can include 30–90 day priorities, six-month and annual planning, campaign direction, content briefs, sales support materials, and simple reporting.
When clients bring me in
Clients usually bring me in when the work is happening, but not yet working as one system.
The team has channels, campaigns, and content in motion. But priorities are unclear, ownership is fuzzy, and the work does not line up around the same goals. They need a plan that connects messaging, campaigns, content, sales support, and reporting.
What I usually own
Set 30–90 day, six-month, and annual priorities
Translate messaging into campaign and content direction
Build practical plans with owners and deliverables
Guide sales support materials and channel execution
Create simple reporting and review points
Keep the work aligned as priorities shift
What clients get
A clearer operating plan tied to business goals
Better alignment across campaigns, content, sales support, and reporting
Priorities the team can actually follow
Stronger connection between messaging and execution
A more usable structure for ongoing planning and review
RESULTS FROM RECENT CLIENTS
California’s restaurant-only self-insured workers’ comp group needed a clearer plan for broker and member growth.
Built a marketing plan around business objectives, marketing goals, and four clear focus areas: demand generation and sales enablement, branding and awareness, member retention and growth, and MarTech/data. Mapped the work into activity calendars spanning newsletters, blog posts, LinkedIn ads, PR, website work, PR and SEO.
Results included 74% membership growth and 29.7% annualized contribution revenue growth, along with a clearer operating plan and better alignment across channels.
An industrial predictive maintenance company needed stronger coordination across campaigns and lead generation.
Built the marketing program around branding, buyer and journey research, event marketing, PR, case studies, LinkedIn and blog content, product and sales materials, email nurture, ABM, and paid campaigns. Tightened the story, supported sales with proof and presentations, and campaign execution across channels and verticals.
The work generated qualified pipeline, surfaced high-intent opportunities, and created reusable sales-ready proof across channels.
A healthcare-focused VoIP company needed a clearer growth plan across web, content, and sales support.
Built growth priorities around business goals, brand messaging, and buyer-stage content across the website, SEO, LinkedIn, PPC, and email. Tightened the growth story, clarified trust and positioning language for healthcare buyers, and aligned content, campaigns, and sales support around the same conversion goals.
Client growth improved alongside a clearer growth story across the website, content, and sales journey, with stronger alignment across channels and more consistent conversion support.
A global IT services company needed a clearer path from brand and messaging work into usable market direction and execution.
Conducted brand research and stakeholder interviews, clarified the value proposition and messaging framework, and developed governance and activation guidance so the strategy could support ongoing communication, onboarding, and marketing execution.
The result was a clearer strategic direction, defined messaging pillars, and a stronger foundation for future GTM work and brand activation.
HOW TO START
Specific project: A defined scope, a clear deliverable, a fixed timeline.
Short sprint: Fast work on a single GTM, campaign, or planning problem.
Ongoing support: Regular strategic support to keep priorities, execution, and reporting aligned.
Know the problem? I can usually point you to the right starting place quickly.
Still sorting it out? That’s fine. Figuring out where to begin is part of the work.