2027 B2B Marketing Priority Decision Sheet
Use this one-page worksheet before building the marketing plan. It helps a team agree the business outcome, priority audience, Do Now priorities, work that must keep running, worthwhile ideas to defer, and work that should stop.
Use it in a planning session to make the trade-offs visible before the calendar fills up. The output is a short list of agreed priorities and exclusions. Deliverables, owners, channels, and dates come next.