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The B2B Brand Brief
Answering one B2B marketing question every two weeks.
The B2B Brand Brief covers practical questions around positioning, messaging, GTM, websites, proof, and AI-assisted marketing work.
Latest issue
Your Marketing Plan Should Tell You What Not to Do
A practical look at how B2B teams can decide what must keep running, what gets priority, what waits, and what should stop before they build the calendar.