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Ideas, frameworks, and practical notes on positioning, GTM, proof, buyer research, and AI-enabled marketing work.
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Every two weeks, we answer one B2B marketing question with a clear recommendation grounded in evidence, client patterns, or operating experience.
Latest insights
Chat or Work? What I Learned After Running Out of ChatGPT Credits
Which version of ChatGPT should you use? Learn when to use Chat, Work, Projects, desktop, Chrome, and connected apps without burning through Work usage.
AI Search Is Exposing the B2B Story Problem You Already Had
AI search can describe your company before a buyer reaches your site. If your public sources do not match, it may describe the wrong version of your company.
Google Did Not Kill SEO. It Made Lazy SEO Harder to Defend.
Google did not make SEO irrelevant. It made weak pages, vague claims, and thin content harder to defend as Search moves further into AI-generated answers.