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Ideas, frameworks, and practical notes on positioning, GTM, proof, buyer research, and AI-enabled marketing work.
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The B2B Brand Brief
Every two weeks, we answer one B2B marketing question with a clear recommendation grounded in evidence, client patterns, or operating experience.
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Your Marketing Plan Should Tell You What Not to Do
A Q4 guide for B2B teams planning 2027: choose what gets resources, what waits, what stops, and what must continue.