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Ideas, frameworks, and practical notes on positioning, GTM, proof, buyer research, and AI-enabled marketing work.
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The B2B Brand Brief
Every two weeks, we answer one B2B marketing question with a clear recommendation grounded in evidence, client patterns, or operating experience.
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Before You Hire Marketing Help, Define the Job
A retainer or salary covers only part of the marketing job. Before choosing a fractional CMO, agency, or full-time hire, examine the work each option leaves for your company.