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Ideas, frameworks, and practical notes on positioning, GTM, proof, buyer research, and AI-enabled marketing work.
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The B2B Brand Brief
Every two weeks, we answer one B2B marketing question with a clear recommendation grounded in evidence, client patterns, or operating experience.
Latest insights
Before You Publish More Content, Fix Your Story
More content can help. But if your positioning is unsettled, every new article, page, and post risks adding another version of the company story. This piece looks at when to refresh older content, when anchor pages should carry the load, and when something new is actually worth publishing.
The “Prove It” Moment Is Where Weak Messaging Breaks Down
A claim can sound right internally and still fall apart when a buyer asks for proof. Here’s a practical way to test whether the evidence actually supports what you’re saying.