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Ideas, frameworks, and practical notes on positioning, GTM, proof, buyer research, and AI-enabled marketing work.
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The B2B Brand Brief
Every two weeks, we answer one B2B marketing question with a clear recommendation grounded in evidence, client patterns, or operating experience.
Latest insights
Before You Write the Value Proposition, Do the Research
A practical B2B positioning model built around three questions: what you can deliver, what buyers value, and what else they could choose.
Your Marketing Plan Should Tell You What Not to Do
A Q4 guide for B2B teams planning 2027: choose what gets resources, what waits, what stops, and what must continue.
AI Search Is Exposing the B2B Story Problem You Already Had
AI search can describe your company before a buyer reaches your site. If your public sources do not match, it may describe the wrong version of your company.