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Ideas, frameworks, and practical notes on positioning, GTM, proof, buyer research, and AI-enabled marketing work.
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The B2B Brand Brief
Every two weeks, we answer one B2B marketing question with a clear recommendation grounded in evidence, client patterns, or operating experience.
Latest insights
Before You Write the Value Proposition, Do the Research
A practical B2B positioning model built around three questions: what you can deliver, what buyers value, and what else they could choose.
AI Search Is Exposing the B2B Story Problem You Already Had
AI search can describe your company before a buyer reaches your site. If your public sources do not match, it may describe the wrong version of your company.